Video series: komoot in 90 seconds
I wrote the scripts, aided localisation and was the co-presenter for komoot’s 6-part video series, ‘komoot in 90 seconds’.
Komoot has plenty of features that some users find a little confusing to begin with or have trouble finding. Powerful tools to help you plan the best hike, ride or run for your mood, we wanted to provide impactful product education without overwhelming the viewer.
The main challenge with this series was presenting the information in a way that enabled the user to immediately understand and action the feature without making it too long or complex. It was also vital to keep this series in our brand voice, extra hard when explaining something complex in a tight space. Unfortunately, that meant I had to cut a great joke about cow-related Highlights. But hey ho, us writers call it ‘murdering your darlings’.
After refining the scripts, we shot the series in Morzine with myself and Ben Chapman in front of the camera, and Will Nangle working his magic behind it.